The Sunderland Future Living Expo will appeal to the widest possible audiences including families seeking an inspirational day out, trend seekers, potential home-buyers and anyone interested in technology and future living.

Target audiences fall into three main groups:
  • - Public visitors: Sunderland residents, and people from across the North East
  • - Professional: people working in areas relevant to Expo themes, such as housing and technology
  • - Education and skills: delivering resources and legacy through programming
Expo content will also reflect themes such as Advanced, Green and Smart and re-position perceptions of Sunderland through engaging with specific audiences:
  • - Senior business stakeholders
  • - Public policy and government agencies
  • - Key influencers and decision-makers